Home / 2012 / September

Month: September 2012

Two ways building “trust” delivers consistently more

Customers are human beings. They buy with their head and their heart. Therefore, you can’t sell a “solution” until you’ve made a compelling offer to each. Most companies, in one way or another, sell “solutions.” Their customers accept these solutions because they believe these companies have their best interests in mind. Simply put, they have their trust so they’ll share their problems, it ...
Read More

“ARBOREA SUN” ICA TESTS ITS PRODUCTS IN THE CLIMATES OF ARIZONA AND FLORIDA; PROGRAM PARTNER Q-LAB LEVERAGES ITS LONGSTANDING EXPERIENCE TO CONDUCT THE WEATHERING EXPERIMENT

The warm and humid climate of Florida and the desert of Arizona are now being used by ICA to put its products to the test. In 2010, ICA – a group based in the central-Italian city of Civitanova Marche (in the province of Macerata) that is one of Europe’s leading names in the manufacture and marketing of special coatings for wood – initiated the Arborea Sun project, which is intended to analyze ...
Read More

Adhesives answer the call

Stronger, thinner, lighter and quieter sub-assemblies The value and importance of adhesives in manufactured goods has been steadily trending for over a decade. That’s because the number of advantages are mounting given the demands of the marketplace. This seems to be of particular importance to the automotive and aerospace industries where I think you will see this trend sharpen in the next five t...
Read More
Top