Home / Archive by category "Segmentation"


Trending: Supply chains shift from efficiency to responsiveness

Earnings grow from enriched customer engagement Demand for increased responsiveness is one trend we didn’t mention in the Bastard’s previous post, 21 Tipping Points (or Tripping Points). But for the supply chain the trend is real and the need for information is real-time. It’s a signal to lean from being simply efficient, to becoming wholly responsive to customers. In that post, I cautioned that i...
Read More

3 Trends support funding email marketing

Plus 8 strategic advantages  Business-to-business marketers continue to shift resources from traditional sales and marketing tactics to online. With websites improving (and social media still out with jury) industry loves the ROI of email marketing. It’s a cost-effective way to stay in touch with customers and cultivate new leads. Here are three factors that are trending, and later I describe eigh...
Read More