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Segmentation

Trending: Supply chains shift from efficiency to responsiveness

Published on July 29, 2013
Earnings grow from enriched customer engagement Demand for increased responsiveness is one trend we didn’t mention in the Bastard’s previous post, 21 Tipping Points (or Tripping Points). But for the supply chain the trend is real and the need for information is real-time. It’s a signal to lean from being simply efficient, to becoming wholly responsive to customers. In that post, I cautioned that i...
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3 Trends support funding email marketing

Published on October 3, 2012
Plus 8 strategic advantages  Business-to-business marketers continue to shift resources from traditional sales and marketing tactics to online. With websites improving (and social media still out with jury) industry loves the ROI of email marketing. It’s a cost-effective way to stay in touch with customers and cultivate new leads. Here are three factors that are trending, and later I describe eigh...
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