admin, Author at Accessa

Three ways to profit by working it smart

Published on November 9, 2012

Improve margins; increase machining performance Effort is money and in that regard, for a large segment of metalworkers, things can seem like they’re all conspiring against you. If your business is cutting, milling, turning, grinding or drilling metals you know the devil is in the details—often at a microscopic level. Yet to remain competitive, your business must run the gamut from maintaining you...
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3 Trends support funding email marketing

Published on October 3, 2012

Plus 8 strategic advantages Business-to-business marketers continue to shift resources from traditional sales and marketing tactics to online. With websites improving (and social media still out with jury) industry loves the ROI of email marketing. It’s a cost-effective way to stay in touch with customers and cultivate new leads. Here are three factors that are trending, and later I describe eigh...
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“ARBOREA SUN” ICA TESTS ITS PRODUCTS IN THE CLIMATES OF ARIZONA AND FLORIDA; PROGRAM PARTNER Q-LAB LEVERAGES ITS LONGSTANDING EXPERIENCE TO CONDUCT THE WEATHERING EXPERIMENT

Published on September 21, 2012

The warm and humid climate of Florida and the desert of Arizona are now being used by ICA to put its products to the test. In 2010, ICA – a group based in the central-Italian city of Civitanova Marche (in the province of Macerata) that is one of Europe’s leading names in the manufacture and marketing of special coatings for wood – initiated the Arborea Sun project, which is intended to analyze ...
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Adhesives answer the call

Published on September 10, 2012

Stronger, thinner, lighter and quieter sub-assemblies The value and importance of adhesives in manufactured goods has been steadily trending for over a decade. That’s because the number of advantages are mounting given the demands of the marketplace. This seems to be of particular importance to the automotive and aerospace industries where I think you will see this trend sharpen in the next five t...
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EPA. More or less?

Published on May 22, 2012

Protecting lives but challenging business In 1970 the Beatles disbanded; the price of a gallon of gas in the U.S. was $0.36; and the Environmental Protection Agency (EPA) was established in response to public concerns about the deteriorating conditions of our water, air and lands—it was also the year that the first Earth Day was celebrated. The EPA’s broad mandate fit the mood of the times. The in...
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Four new takeaways from the Bastard

Published on April 19, 2012

Snapshots of recent posts designed to save you time Knowledge and knowhow help us navigate a complex world. But information is useless if we don’t have time to consume it. Here’s the solution. Each quarter the Bastard will publish a summary of the last three or four blog posts designed for quick consumption. Short. To the point, and each with a new takeaway. Now you’re feeling industrious. 1. “Sti...
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21 News bites offer insight and direction

Published on March 24, 2012

Once again, action precedes clarity What can one glean from a collection of seemingly unrelated news bites? Perhaps the better questions are: What’s important enough and what is motivating enough to influence our thoughts and future actions anyway? You can’t make sense of someone, or some thing, without effort and some engagement. You have to take action. Get it from Karl E. Weick, organizational...
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ACCESSA COATINGS SOLUTIONS RELOCATES NORTHERN INDIANA FACILITY

Published on March 20, 2012

ACCESSA Coatings Solutions is excited to announce it has expanded once again by relocating its Northern Indiana facility to Elkhart, Indiana. The expansion takes ACCESSA from approximately 8,000 square feet in Mishawaka, to 18,000 square feet at 28255 Charlotte Avenue, Building 4, Elkhart, IN 46517. The move to the larger facility will allow ACCESSA to work out of more efficient space and the a...
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Get more out of your people to succeed

Published on February 28, 2012

3 qualities to look for in your next hire Some believe that small business owners should constantly be looking for great employees—even when they’re not necessarily hiring. It’s a good point. We rely on our people, and we often sell our businesses on the very quality of our people. So when you think about building up your team or improving your bench you definitely want to hire the best candidate...
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What’s in a hit solution?

Published on February 1, 2012

Create your own answer, but say it with feeling. Solution selling is a legitimate sales methodology. In this approach, rather than just pushing a product, the salesperson focuses on customer pain and then addresses the problem with his product or service offerings. From the salesperson’s perspective the tacit resolution is enough to constitute a “solution.” But not all customers buy to address a ...
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