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Stickiness trumps persistence

Published on January 12, 2012
Align your organization for optimal success/resilience With so much pressure and so many forces at work on your business it’s easy to come unglued. Consider your customer; supply chain risk frequently represents their number one threat to revenue. How does your list compare? The better question is how do you keep it all together? The bond that eludes us To deal with such marketplace pressure, I...
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HIT Solutions Announces Logo Change

Published on January 2, 2012
FOR IMMEDIATE RELEASEHIT Solutions Announces Logo ChangeIndianapolis, IN – HIT Solutions announces a change in its identity to reflect the company’s focus on improving products and improving bottom lines, as well as tie in its relationship with sister company Accessa Coatings Solutions. Vince Todd, Jr., Principal, reported, “We are excited to announce that as of January 1, 2...
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Four takeaways you can’t beat.

Published on December 21, 2011
Snapshots from our best posts in recent months. Knowledge and know-how helps us navigate a complex world. But information is useless if we don’t have time to consume it. Here’s the solution. Each quarter you’ll find a summarization post (like this one) that features three or four of the best Bastard posts of the last period. Short, to the point, and with a new takeaway. Now you’re feeling industri...
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Try this basic listings grader. You will be surprised.

Published on November 29, 2011
If they can’t find you, you won’t get the order. Many of us make the assumption that search services like Google will somehow append your address from your website or maybe your Hoovers or yellow page business listing. They do not. So every time someone does a search for you or your services, the track is set for hurdles. Your prospect finds you only because Google, Bing or Yahoo is bent on provid...
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“Social Media Explained”

Published on November 14, 2011
If you didn’t get it before, you’ll get it now First, let me explain. I have a humorous yet explicit chart to share with you that illustrates how to use social media, once and for all. I didn’t create it but it probably has enough legs to go viral—so I’m just doing my part. In the meantime, see if you don’t agree that Social Media Explained clarifies how to properly use seven of the most popular s...
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Effective marketing made free and easy

Published on October 26, 2011
Recognize and coddle all sources of word of mouth advertising Talk about taking something for granted! There’s nothing our businesses do that’s more undervalued and under-managed as word of mouth marketing. The reason? We don’t call it what it is. It gets diffused and lost like a vitamin at breakfast. Some companies try to measure it, but most do a poor job of it. I would doubt there’s any one in...
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Give your sales strategy a huge leg up!

Published on September 12, 2011
Dive deep for more customer insight. The purpose of your business is to create customers. In fact, it is the customer who determines what your business is. Obviously customers are crucially important to sales efforts. But don’t we need to understand more about what makes them tick? Don’t we need to know more about the perceptions that ultimately drive their opinions and decisions? Would it help i...
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Lessons from the state of the art

Published on August 30, 2011
Inspiration from the making of Apple products. We can learn a lot from Apple. We would all do well to take a close look at how this company has been changing the game of making and delivering successful products to the marketplace over and over again. From idea to supply chain, no one’s doing it any better than Apple. I’d be asking myself, when was the last time WE acted on a creative idea? And, “...
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Job opening: must be committed.

Published on August 6, 2011
Reconsider what it means to be a leader  “For the first time ever, everyone in an organization—not just the boss—is expected to lead.” The rigorous demands of business and the marketplace create more and more opportunities and positions for leaders of all kinds. In turn, “the marketplace is rewarding organizations and individuals who change things and create remarkable products and services.”  If ...
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ACCESSA COATINGS SOLUTIONS RELEASES PHLEXBOND COATING FOR REACTION INJECTION MOLDING (RIM) PARTS

Published on July 19, 2011
Indianapolis, IN – ACCESSA Coatings Solutions is pleased to announce the addition of Phlexbond. Phlexbond is a two-component aliphatic polyurethane/polyester spray coating with self-release capability. Phlexbond joins ACCESSA’s current line-up of in-mold and post-mold coatings for molded polyurethanes and other plastics. “Based on demand from our current customers and changes in the competitive la...
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