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manufacturers

How well do you attract and keep customers?

Efficiency is key to sustainability. Avoid common mistakes. If you haven’t thought about where your next customer is coming from you may be risking your business on out-dated hunches. The only assumption a small business needs to make is that its audience knows what its options are and you need to be keeping them happy like there’s no tomorrow. When battles are fought just keeping your head above ...
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Big innovation idea creates more of less

Profits could be attainable from unimaginable volumes Thinking small in large volumes—the essence of “sachet marketing”—yet never losing brand focus, could open up entirely new markets for many of the worlds B2B (and B2C) manufacturers and service providers. If you can identify customers who are willing but perhaps cash strapped, think micro-loans and contracts, think mini-sizes, mini-volumes, thi...
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