coatings Archives - Page 5 of 5

Why is my Paint Blistering? Get to the Root Cause.

Published on March 13, 2013

By Mike Manetta, Target Account Executive You’ve done everything you know how to prevent paint blistering. You primed, tested and timed everything just right — or so you thought. But every once in a while, you get bubbles and blisters. One of the most common questions we hear at Accessa is, “Why is my paint blistering?” The first step to fixing blistering paint is isolating the root cause....
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Engage your peers with words of wisdom

Published on October 19, 2010

Industry jargon barely scratches the surface No one is more comfortable creating jargon and buzzwords than industry. (So many examples … I’ll spare you the list.) So then why hasn’t industry developed its own terminology for Internet media marketing strategies, social networks and the like? The lack of industry specific terms could be an indication for the level of our acceptance and adoption in t...
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Etch your social media strategy policy in steel

Published on September 2, 2010

Devise objectives that fit culture to ensure success Social media is good news for the industry; we just don’t know it yet. Consider this trifecta of change 1) traditional marketing costs are out the window—social marketing media is virtually free 2) social media allows complete control of our messages—publishing our own content, when and where we want, and 3) social media helps us to cultivate re...
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Six tips: how to spend less money at trade shows

Published on August 18, 2010

Say less and stand out more from the crowd Planning to attend a trade show or two in the coming seasons? Shows and conferences can be good for business and employee morale. Keep in mind attendance is expensive only when you don’t accomplish your mission. And if part of your agenda includes meeting new prospects and looking for new business, here are six tips to help you bring it home safely. It do...
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