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ACCESSA COATINGS SOLUTIONS ADDS KEY EMPLOYEE TO GROW GENERAL INDUSTRIAL BUSINESS UNIT

Published on January 4, 2011
ACCESSA Coatings Solutions is pleased to announce the hiring of the following individual: Mike Manetta: Accessa Coatings Solutions is pleased to announce the addition of Mr. Mike Manetta as Target Account Executive. Mike will be working out of the Indianapolis, IN, Corporate facility. Mike, a NACE Certified Coatings Inspector, offers 6 years experience working in the general industrial and powder...
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Drill deep to see the new face of market demand

Published on December 3, 2010
Embrace the differences that will drive innovation If you want to know what’s driving business, you have to drill down deep. Of course, demand drives customer orders and, as it follows, your customer’s customer orders and so on. But when you finally get to the bottom of it, you’ll see a new face of change—a nonconforming consumer that’s younger, and more powerful than any previous generation. He ...
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PPG SELECTS ACCESSA COATINGS SOLUTIONS AS DISTRIBUTION PARTNER

Published on November 16, 2010
INDIANAPOLIS – PPG has entered into an agreement with ACCESSA Coatings Solutions on its line of TrueFinish® Industrial Coatings. ACCESSA will serve as PPG’s sales and distribution partner. PPG joins the current general industrial segment of ACCESSA’s product segment offerings. The PPG TrueFinish line offers a variety of solvent-based primer and topcoats, water-based primer and topcoats, and pow...
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How a word like “metalwork” could spell online success

Published on November 11, 2010
2 big ways to enhance Google-search “pretreatment” How well is your website working for you? If you’re not getting consistently good search engine rankings, your audience is not finding you when they need you most. It would be well worth your time to take a hard look at your entire online strategy. Start with a view from 10,000 feet. What if the addition of a few key words at the top level increas...
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Engage your peers with words of wisdom

Published on October 19, 2010
Industry jargon barely scratches the surface No one is more comfortable creating jargon and buzzwords than industry. (So many examples … I’ll spare you the list.) So then why hasn’t industry developed its own terminology for Internet media marketing strategies, social networks and the like? The lack of industry specific terms could be an indication for the level of our acceptance and adoption in t...
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Call to industry: Engage in the revolution

Published on October 1, 2010
Bastard series finale: “Plan social media strategies like any other major initiative” The Bastard has written thousands of words on the subject of social media in the past few months. I packaged them in a neat “seven-step argument for taking care in adopting a social media program.” With so much buzz around the topic, I believed that the most valuable intelligence carefully explored only the most ...
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Measuring social media may test your mettle

Published on September 15, 2010
Stand by for the real results Industrial business owners ask me, what can I expect in return for my investment of time and company resources in social media? Are the results measurable? Will it add to my bottom line? I realize that for some of you, having an answer to those basic questions has to be the place to start. You gotta know if this stuff makes sense for a small industrial business. Besi...
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Etch your social media strategy policy in steel

Published on September 2, 2010
Devise objectives that fit culture to ensure success Social media is good news for the industry; we just don’t know it yet. Consider this trifecta of change 1) traditional marketing costs are out the window—social marketing media is virtually free 2) social media allows complete control of our messages—publishing our own content, when and where we want, and 3) social media helps us to cultivate re...
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Six tips: how to spend less money at trade shows

Published on August 18, 2010
Say less and stand out more from the crowd Planning to attend a trade show or two in the coming seasons? Shows and conferences can be good for business and employee morale. Keep in mind attendance is expensive only when you don’t accomplish your mission. And if part of your agenda includes meeting new prospects and looking for new business, here are six tips to help you bring it home safely. It do...
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