Largest American Industrial Coating Show in Indianapolis
Published on August 17, 2010
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Wanted: small niche players. Space available
Published on July 30, 2010
Consider your options well
As a small business, are you alone, doing your thing, providing a great product in the metalworking or surface treatment industries? Do you think anyone else in the whole world shares some of the same challenges? Are they also trying to keep “clean” (let alone “green”) while using advanced chemical lubricants, cleaners and strippers? Small industrial niche businesses ... Read More
Use these 6 tools to tap in and listen to the social media marketplace.
Published on July 19, 2010
Plot your objectives and strategy.
You didn’t become successful in the metal business by jumping into it with some vague notion of how the business works. I’d advise you to handle the topic of Social Media (SM) the same way. It could be hazardous to jump in without some knowledge of the medium; it’s tools and the marketplace. After all we don’t want to embarrass ourselves. But I also urge you t... Read More
Name an irreversible trend that your business cannot ignore.
Published on July 2, 2010
What technology offers expression, stickiness and competitive advantage?
Many of my clients still ask me, why is Social Media so important? Is it really relevant for business to business? And, how did we get here so fast? These questions come from people on both sides of the fence and most have dabbled with at least some of the available Social Media (SM) tools. I had planned for this posting to c... Read More
How to win at your game.
Published on June 17, 2010
Similarities to poker illustrate how you are in control
The best strategy usually comes from thinking long-term. This rule of thumb applies as much to the metal business as it does in the game of poker. In poker, just because you win a hand doesn’t mean you’re good and you don’t have more learning to do. But we do learn best when we can see and experience good examples—poker has many. Did you kno... Read More
Plan social media strategies like any other major initiative
Published on June 2, 2010
More than your reputation is at stake, take it a step at a time
Social media is a revolutionary means for connecting with customers, prospects, vendors, partners, even co-workers and recruits. This is important because it means you are now connected in ways never before seen. Your company is becoming more and more transparent, whether you want it or not. With blogs, chat rooms, email, text, and to... Read More
Business purchasers are using more social media channels
Published on May 18, 2010
Learn how to be strategic, creative and the wiser
By any reasonable measure, business-to-consumer (B2C) companies spend more time and resources on marketing than any of us in business-to-business (B2B). As a group B2C is also arguably better at it as well. So what can we learn from B2C marketers? I can tell you it is not the size of the “spend” but rather the choices you make to ultimately buil... Read More
How well do you attract and keep customers?
Published on May 5, 2010
Efficiency is key to sustainability.
Avoid common mistakes.
If you haven’t thought about where your next customer is coming from you may be risking your business on out-dated hunches. The only assumption a small business needs to make is that its audience knows what its options are and you need to be keeping them happy like there’s no tomorrow. When battles are fought just keeping your head above ... Read More
Move prospects to preference—a best practice for conversion
Published on April 19, 2010
Focus your limited sales and marketing resources on the primary objective
Do you know where your next customer will come from? By understanding what stage in the buying process your audience occupies at any given time you can convert more of them to customers more efficiently. This is market segmentation 101. A primer for any industrial business offering niche products and services including meta... Read More
INSIGHTS INTO MATERIALS AS MATERIAL INSIGHTS
Published on March 31, 2010
INDIANAPOLIS – ACCESSA Coatings Solutions unveils the Material Insights Blog, www.materialinsightsblog.biz.
ACCESSA Coatings Solutions promises customers a better solution. We also know that sometimes you may not even know what the questions are. Material Insights will bring forth ideas from around the business and the industry specifically aimed at helping you break free of the blinders that use... Read More