perspective Archives

The Power of Curiosity in Business and Beyond

There's a famous quote by fictional character Ted Lasso that has resonated with people worldwide: "be curious, not judgmental." These words embody a principle that we have embraced at Accessa, as we believe it unlocks the power of connection and success. In our line of work, we help businesses improve their operations through our products and services. And yet, we've found that it's not just a...
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Drill deep to see the new face of market demand

Embrace the differences that will drive innovation If you want to know what’s driving business, you have to drill down deep. Of course, demand drives customer orders and, as it follows, your customer’s customer orders and so on. But when you finally get to the bottom of it, you’ll see a new face of change—a nonconforming consumer that’s younger, and more powerful than any previous generation. He ...
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Business purchasers are using more social media channels

Learn how to be strategic, creative and the wiser By any reasonable measure, business-to-consumer (B2C) companies spend more time and resources on marketing than any of us in business-to-business (B2B). As a group B2C is also arguably better at it as well. So what can we learn from B2C marketers? I can tell you it is not the size of the “spend” but rather the choices you make to ultimately buil...
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